Founded in 2019, our company was born out of a shared passion for AI and a desire to address the challenges in content production. Our founder Jo Rouxel is a creative leader with nearly two decades of experience in advertising, digital storytelling, and innovation.
As Executive Creative Director and Partner in agencies like Cossette, Dare, BCP, and BBR, Jo helped clients win over 250 national and international awards — including Cannes Lions® and Clios® for Ubisoft and USA Network — by pushing the boundaries of creativity.
Since then, we've achieved remarkable milestones, including developing one of the most professional AI‑first content production platforms. Our solutions now support creatives around the world, demonstrating our ability to serve at scale.
Operating at the forefront of AI content production in generative media, we empower creators to "imagine the unseen" with the next generation of creativity tools. We are headquartered in Montréal, and our globally distributed team is comprised of top-tier talent. We welcome like‑minded investors who share our passion.
Our mission is to amplify and expand human creativity.
We recognize that the true potential of generative AI lies in its ability to revolutionize creative processes across various domains. However, content production speed and high costs often slow down creators and brands from penetrating markets.
By providing creators with cutting-edge AI tools, we help make creative processes cost‑effective, innovative, and impactful. In a world where visual content reigns supreme, we believe generative AI for media represents the future.
Ultimately, our mission is to reduce barriers to creative expression by making generative AI accessible to all. Just as recorded music empowered musicians and YouTube enabled video creators, we aim to catalyze a new generation of creators who redefine what’s possible.
We're building the future of creativity, and we want you on board. Join a team of innovators, creators, and technologists shaping the next wave of AI‑powered media.